CTVA 384: MEDIA ADVERTISING
California State University, Northridge
Prerequisites: Grade "C" or higher in CTVA 301 and CTVA 480, and either CTVA 305 or CTVA 310. Focus on advertising as a revenue stream that serves the media industry. Various media content delivery platforms will be discussed and evaluated in terms of operational structures, advertising effectiveness, strategy, and audience research.
Average GPA: 3.23
Grade distribution records: 565 students across 15 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 110 | 19.5% |
| A- | 144 | 25.5% |
| B+ | 93 | 16.5% |
| B | 96 | 17.0% |
| B- | 48 | 8.5% |
| C+ | 21 | 3.7% |
| C | 19 | 3.4% |
| C- | 20 | 3.5% |
| D+ | 3 | 0.5% |
| D | 1 | 0.2% |
| D- | 5 | 0.9% |
| F | 5 | 0.9% |
Based on 565 student grade records across 15 terms and 2 professors.
Instructors
- Todd A Holmes 366 students, Average GPA 3.42
- Jeffrey A Gilbert 159 students, Average GPA 2.69