BUSML 4202: Marketing Research
Ohio State University
Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.
Average GPA: 3.43
Grade distribution records: 3,147 students across 20 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 1,061 | 33.7% |
| A- | 631 | 20.1% |
| B+ | 507 | 16.1% |
| B | 495 | 15.7% |
| B- | 225 | 7.1% |
| C+ | 114 | 3.6% |
| C | 67 | 2.1% |
| C- | 26 | 0.8% |
| D+ | 11 | 0.3% |
| D | 5 | 0.2% |
| F | 5 | 0.2% |
Based on 3,147 student grade records across 20 terms.