ADV 126: Media Planning and Buying
San Jose State University
Theory, evaluation and selection of advertising media for a variety of target audiences; demographics and psychographics. Students plan, buy and measure the success of a real media plan. Prerequisite: ADV 091 and BUS2 130.
Average GPA: 3.13
Grade distribution records: 262 students across 15 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 36 | 13.7% |
| A- | 64 | 24.4% |
| B+ | 41 | 15.6% |
| B | 49 | 18.7% |
| B- | 20 | 7.6% |
| C+ | 20 | 7.6% |
| C | 24 | 9.2% |
| C- | 4 | 1.5% |
| D | 3 | 1.1% |
| F | 1 | 0.4% |
Based on 262 student grade records across 15 terms and 2 professors.
Instructors
- Timothy J Hendrick 191 students, Average GPA 3.17
- Anne Elizabeth Raygoza 71 students, Average GPA 3.05