ADV 133: Brand Identity and Packaging Design

San Jose State University

Introduction to how brand identities are created and applied across packaging design. Students will learn how to define a brand, how to create visual assets, and will explore and produce packaging that responds to brand identities, trends in materials and sustainability. Prerequisite(s): ADV 91, ADV 93. High Impact Practice: Collaborative Assignments and Projects, Intellectual Experiences, e-Portfolios.