BUS 112: CONSUMER BEHAVIOR
University of California, Riverside
4 Units, Lecture, 3 hours; extra reading, 2 hours; activity, 1 hour. Prerequisite(s): BUS 103. Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasizes motivation, perceptions, learning, and social forces as they impact the choice process.
Average GPA: 3.34
Grade distribution records: 3,691 students across 34 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 211 | 5.7% |
| A | 907 | 24.6% |
| A- | 783 | 21.2% |
| B+ | 582 | 15.8% |
| B | 432 | 11.7% |
| B- | 320 | 8.7% |
| C+ | 167 | 4.5% |
| C | 136 | 3.7% |
| C- | 64 | 1.7% |
| D+ | 18 | 0.5% |
| D | 15 | 0.4% |
| D- | 7 | 0.2% |
| F | 28 | 0.8% |
| NP | 2 | 0.1% |
| S | 6 | 0.2% |
| W | 13 | 0.4% |
Based on 3,691 student grade records across 34 terms and 5 professors.
Instructors
- Jonathan Lim 896 students, Average GPA 3.38
- Thomas Kramer 844 students, Average GPA 3.24
- Sherryl Berg-Ridenour 267 students, Average GPA 3.33
- Nolan Gouveia 152 students, Average GPA 3.59
- Roy Virgen Jr 75 students, Average GPA 3.93