BUS 119: DATA-DRIVEN MARKETING
University of California, Riverside
4 Units, Lecture, 3 hours; individual study, 2 hours; extra reading, 1 hour. Prerequisite(s): BUS 103; or consent of instructor. Examines marketing cases and develops data analytical skills for managerial decision making. Utilizes statistical software to manage, display, and analyze marketing information including consumer survey, relationship management, scanner, and socioeconomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store location choice.
Average GPA: 3.21
Grade distribution records: 1,364 students across 20 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 7 | 0.5% |
| A | 129 | 9.5% |
| A- | 298 | 21.8% |
| B+ | 356 | 26.1% |
| B | 286 | 21.0% |
| B- | 171 | 12.5% |
| C+ | 41 | 3.0% |
| C | 32 | 2.3% |
| C- | 16 | 1.2% |
| D+ | 4 | 0.3% |
| D | 10 | 0.7% |
| F | 4 | 0.3% |
| S | 1 | 0.1% |
| W | 9 | 0.7% |
Based on 1,364 student grade records across 20 terms and 3 professors.
Instructors
- Hai Che 796 students, Average GPA 3.25
- Wenshu Zhang 66 students, Average GPA 2.98
- Maureen Murphy 65 students, Average GPA 3.34