MGT 228: CONSUMER BEHAVIOR
University of California, Riverside
4 Units, Lecture, 3 hours; research, 3 hours. Prerequisite(s): MGT 209; graduate standing; or consent of instructor. Studies the processes individuals and groups use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs. Explores the impacts that these processes have on the consumer and society. Addresses external and internal influences on consumer behavior.
Average GPA: 3.72
Grade distribution records: 368 students across 7 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 24 | 6.5% |
| A | 158 | 42.9% |
| A- | 98 | 26.6% |
| B+ | 53 | 14.4% |
| B | 26 | 7.1% |
| B- | 6 | 1.6% |
| C | 2 | 0.5% |
Based on 368 student grade records across 7 terms and 2 professors.
Instructors
- Rami Zwick 315 students, Average GPA 3.76
- Jonathan Lim 53 students, Average GPA 3.43