MGT 257: MARKETING STRATEGY
University of California, Riverside
4 Units, Seminar, 3 hours; research, 3 hours. Prerequisite(s): MGT 209; graduate standing; or consent of instructor. Presents a framework for an integrated, dynamic analysis of customers and competitors to enable marketing strategy development for long-term success. Uses case studies, lecture-discussions, and a computer-simulated competitive marketing strategy game.
Average GPA: 3.51
Grade distribution records: 216 students across 7 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 10 | 4.6% |
| A | 52 | 24.1% |
| A- | 55 | 25.5% |
| B+ | 50 | 23.1% |
| B | 40 | 18.5% |
| B- | 7 | 3.2% |
| C | 1 | 0.5% |
| C- | 1 | 0.5% |
Based on 216 student grade records across 7 terms and 1 professor.
Instructors
- Subramanian Balachander 216 students, Average GPA 3.52