SEHE 144: MODERN U.S. CONSUMER CULTURE

University of California, Riverside

4 Units, Lecture, 3 hours; extra reading, 3 hours. Prerequisite(s): restricted to class level standing of junior, or senior; or consent of instructor. Examines the history of mass consumer culture in the United States. Includes the shift from mass production to mass consumption; the grown in advertising and marketing; relationships of race and gender to the market; impacts on built and natural environment; rise of logistics; and waste. Cross-listed with HISA 119. Credit is awarded for one of the following HISA 119, SEHE 144, HISA 119S, or SEHE 144S.