COMM 138: ADVERTISING LIT
University of California, Santa Barbara
Begins with an examination of the advertising industry from academic perspe ctives--economics, psychology, sociology, and history. Then the course shif ts to a practical perspective as we examine how advertising agencies are or ganized, how they get clients, how they conduct research to create advertis ing campaigns, how they make media buys, and how they design advertising me ssages. Students complete exercises in researching a situational analysis, making a media buy, and designing a TV ad.
Average GPA: 2.96
Grade distribution records: 814 students across 13 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 7 | 0.9% |
| A | 215 | 26.4% |
| A- | 43 | 5.3% |
| B+ | 41 | 5.0% |
| B | 271 | 33.3% |
| B- | 19 | 2.3% |
| C+ | 19 | 2.3% |
| C | 135 | 16.6% |
| C- | 8 | 1.0% |
| D+ | 2 | 0.2% |
| D | 30 | 3.7% |
| F | 24 | 2.9% |
Based on 814 student grade records across 13 terms and 3 professors.
Instructors
- Potter W J 814 students, Average GPA 2.96
- Hansia A D 68 students, Average GPA 2.99
- Moxley C M 42 students, Average GPA 3.30