COMM 160NC: NEUROSCI COMM

University of California, Santa Barbara

Curious about what is really going on inside our brains when we communicate ? This course explores how neuroimaging reveals the hidden mechanics of com munication, from mass media effects to social influence, beyond what tradit ional research methodologies can tell us. You will learn the fundamentals o f brain imaging methods, how to apply them to communication research, and h ow to design your own neuroimaging study. No neuroscience background requir ed.