TMP 191SP: SPORT BUS STRATEGY

University of California, Santa Barbara

An introduction to the creative business strategies of building (planning, organizing, implementing, and evaluating) a sport organization, with a part icular emphasis on major and minor league professional sports. Traits of cr eative thinking and decision making theories will be explored in applicatio n towards selecting a hosting city, site assessment, arena/stadium financia ls, roster assembly, sales tactics, and marketing initiatives, among other areas. Moreover, students will investigate consumer behavior elements to de termine target audience criteria and its alignment with brand identity, par tnership opportunities, and communication strategies.