ECON 139B

E-Commerce Strategy

5credits
About this course

Review of economic principles and trends in e-commerce, including online retailing of physical products, digital products and services, financial services, business-to-business transactions, e-business, and e-marketing. Business-to-business and business-to-consumer business models are explored both in terms of strategy and implementation. Topics include how and why successful companies deploy e-business strategies and how these evolve in fast-changing technological and business environments..

All available terms

4 terms

Avg. GPA
3.62
Grades
155

Other grades

P5.8%
More course details

University of California, Santa Cruz

ECON 139B at UCSC: average GPA 3.62 across 155 students. Grade distribution by term. Review of economic principles and trends in e-commerce, including online…

Average GPA: 3.62

Grade distribution records: 155 students across 4 terms.

Grade distribution

GradeStudentsPercent
A5233.5%
A-5233.5%
B+1610.3%
B2012.9%
B-42.6%
C+21.3%
P95.8%

Based on 155 student grade records across 4 terms and 1 professor.

Instructors

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