ECON 139B: E-Commerce Strategy
University of California, Santa Cruz
Review of economic principles and trends in e-commerce, including online retailing of physical products, digital products and services, financial services, business-to-business transactions, e-business, and e-marketing. Business-to-business and business-to-consumer business models are explored both in terms of strategy and implementation. Topics include how and why successful companies deploy e-business strategies and how these evolve in fast-changing technological and business environments..
Average GPA: 3.62
Grade distribution records: 155 students across 4 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 52 | 33.5% |
| A- | 52 | 33.5% |
| B+ | 16 | 10.3% |
| B | 20 | 12.9% |
| B- | 4 | 2.6% |
| C+ | 2 | 1.3% |
| P | 9 | 5.8% |
Based on 155 student grade records across 4 terms and 1 professor.
Instructors
- Stephen Arthur Owen 155 students, Average GPA 3.62