DSBA 6277: Social Media Marketing and Analytics
University of North Carolina, Charlotte
The utilization of social media in marketing strategy and tactics.� Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool.� The utilization of analytics in effective social media marketing.
Average GPA: 3.75
Grade distribution records: 106 students across 10 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 78 | 73.6% |
| B | 23 | 21.7% |
| C | 1 | 0.9% |
| W | 2 | 1.9% |
Based on 106 student grade records across 10 terms and 2 professors.
Instructors
- Nima Jalali 103 students, Average GPA 3.76
- Elyse Choquette 3 students, Average GPA 3.67