MBAD 6270: Marketing Management
University of North Carolina, Charlotte
A managerial approach to strategic marketing decision-making. Topics include: market segmentation, product strategy, pricing strategy, promotion strategy, distribution strategy, demand analysis, future market projection and global marketing. Case studies, readings, and simulations are used. Section information text: 100% online course delivered using Canvas. Learn to use Canvas at http:/canvas.charlotte.edu. This course is reserved for Online MBA, Distance Education Campus students. Registration questions? Email: [email protected]. A managerial approach to strategic marketing decision-making. Topics include: market segmentation, product strategy, pricing strategy, promotion strategy, distribution strategy, demand analysis, future market projection and global marketing. Case studies, readings, and simulations are used.
Average GPA: 3.73
Grade distribution records: 1,544 students across 31 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 1,119 | 72.5% |
| B | 374 | 24.2% |
| C | 14 | 0.9% |
| W | 18 | 1.2% |
Based on 1,544 student grade records across 31 terms and 7 professors.
Instructors
- Sunil Erevelles 1,183 students, Average GPA 3.73
- Linda Swayne 111 students, Average GPA 3.42
- Lisa Rolan 109 students, Average GPA 3.99
- Suzanne Collins 57 students, Average GPA 3.82
- Charles Bodkin 28 students, Average GPA 3.69
- Hadia Ghandour 28 students, Average GPA 3.81
- Jared Hansen 28 students, Average GPA 3.74