MBAD 6276: Strategic Business Analytics
University of North Carolina, Charlotte
The utilization of analytics techniques in marketing decision-making and consumer strategy. Involves the extraction of hidden insight about consumers from structured and unstructured Big Data, and the translation of that insight into a market advantage. Applications in areas such as consumer targeting, product innovation, and promotion strategy.
Average GPA: 3.58
Grade distribution records: 190 students across 19 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 109 | 57.4% |
| B | 54 | 28.4% |
| C | 9 | 4.7% |
| W | 11 | 5.8% |
Based on 190 student grade records across 19 terms and 6 professors.
Instructors
- Sangkil Moon 63 students, Average GPA 3.67
- Xia Liu 60 students, Average GPA 3.57
- Ashish Sharma 20 students, Average GPA 3.25
- Anupama Brookins 18 students, Average GPA 3.85
- Shaoyin Du 18 students, Average GPA 3.56
- Booshra Ahmed 11 students, Average GPA 3.45