MKTG 3219: AI in Marketing

University of North Carolina, Charlotte

A comprehensive overview of AI in marketing, covering its definition, historical evolution, and key differences from traditional software. It explores how AI has transformed marketing through personalization, predictive analysis, and chatbots while addressing its limitations and ethical considerations. Additionally, it delves into the technical aspects of AI, including machine learning and deep learning, and discusses the competitive landscape and barriers to AI adoption in marketing.