BUSML 4240: New Product Management

Ohio State University

Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered. Prereq: 4201, 4202, and BusMHR 2292, or equiv.

Average GPA: 3.88

Grade distribution records: 338 students across 10 terms.

Grade distribution

GradeStudentsPercent
A26779.0%
A-3811.2%
B+154.4%
B144.1%
B-30.9%
C-10.3%

Based on 338 student grade records across 10 terms.

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