BUSML 4258: eCommerce Digital Advertising
Ohio State University
Students will learn about retailer advertising networks such as those of Wal-Mart, Target, and Lowe's via Amazon's retail business platform including sponsored ads, display ads, OTT, and audio ads. They will apply this knowledge to a 'real-life' client project and deliver a recommendation presentation. Students will also complete analysis-based assignments and Amazon's certification in advertising. Prereq: 3250. Prereq or concur: 4232 or 4233.
Average GPA: 3.63
Grade distribution records: 153 students across 6 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 51 | 33.3% |
| A- | 57 | 37.3% |
| B+ | 27 | 17.6% |
| B | 13 | 8.5% |
| B- | 2 | 1.3% |
| C+ | 2 | 1.3% |
| C | 1 | 0.7% |
Based on 153 student grade records across 6 terms.