BUSML 4232: Digital Marketing
Ohio State University
Examines the how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance their traditional marketing mix, and measure the effectiveness of marketing efforts. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
Average GPA: 3.71
Grade distribution records: 1,000 students across 14 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 507 | 50.7% |
| A- | 284 | 28.4% |
| B+ | 120 | 12.0% |
| B | 51 | 5.1% |
| B- | 16 | 1.6% |
| C+ | 7 | 0.7% |
| C | 6 | 0.6% |
| C- | 6 | 0.6% |
| F | 3 | 0.3% |
Based on 1,000 student grade records across 14 terms.