ADV 128: Integrated Marketing Communications (IMC)
San Jose State University
Learn how advertising, public relations, promotions, and marketing all work together to achieve campaign objectives. Strategic planning, budgeting, research, tactics, evaluation, presentation skills and team building. Prerequisite: Three ADV courses and BUS2 130.
Average GPA: 3.49
Grade distribution records: 428 students across 16 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 131 | 30.6% |
| A- | 116 | 27.1% |
| B+ | 68 | 15.9% |
| B | 73 | 17.1% |
| B- | 21 | 4.9% |
| C+ | 9 | 2.1% |
| C | 9 | 2.1% |
| C- | 1 | 0.2% |
Based on 428 student grade records across 16 terms and 2 professors.
Instructors
- Timothy J Hendrick 259 students, Average GPA 3.45
- David Estrada Ocampo 169 students, Average GPA 3.55