BUS2 133B: Relationship Marketing: Pacific Rim

San Jose State University

Why not use PacRim marketing methods in PacRim markets? Americans tend to be short-term, sales-oriented. Asians tend to be relationship oriented. Why not master both marketing methods? Focus: Launching a "start-up". Topics: PacRim forms of product-launch, sales presentation, negotiation, promotion, PacRim risks. Prerequisite: BUS2 130.

Average GPA: 2.71

Grade distribution records: 212 students across 6 terms.

Grade distribution

GradeStudentsPercent
A+41.9%
A94.2%
A-167.5%
B+2411.3%
B4722.2%
B-2511.8%
C+3215.1%
C4219.8%
C-94.2%
D20.9%
F20.9%

Based on 212 student grade records across 6 terms and 1 professor.

Instructors

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