BUS2 134A: Consumer Behavior
San Jose State University
An examination of psychological, sociological, and other factors that affect customer behavior. These factors are examined in an effort to help businesses and other organizations to accurately assess and effectively satisfy customer needs. Prerequisite(s): BUS2 130 and any 100W, or SJSU Online Program student and any 100W. Upper division standing.
Average GPA: 2.93
Grade distribution records: 2,802 students across 16 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 41 | 1.5% |
| A | 398 | 14.2% |
| A- | 340 | 12.1% |
| B+ | 345 | 12.3% |
| B | 572 | 20.4% |
| B- | 360 | 12.8% |
| C+ | 262 | 9.4% |
| C | 223 | 8.0% |
| C- | 129 | 4.6% |
| D+ | 33 | 1.2% |
| D | 41 | 1.5% |
| D- | 15 | 0.5% |
| F | 43 | 1.5% |
Based on 2,802 student grade records across 16 terms and 8 professors.
Instructors
- Jing Zhang 1,025 students, Average GPA 2.81
- Miwa Y Merz 768 students, Average GPA 3.14
- Jennifer R Bechkoff 507 students, Average GPA 2.70
- Hyo Jin Lee 263 students, Average GPA 3.01
- Yolanda Mayette Canny 90 students, Average GPA 3.57
- Gary A Castro 55 students, Average GPA 3.20
- Therese A Louie 50 students, Average GPA 2.39
- Betty D Makani 44 students, Average GPA 3.00