MAR 4674: Customer Analytics

University of Central Florida

Comprehensive understanding of the principles & techniques used to analyze customer behavior & improve business decision-making. Through a blend of theoretical concepts & practical applications, students will explore key topics such as customer segmentation, choice modeling, customer acquisition & retention strategies, churn prediction, and Customer Lifetime Value (CLV) analysis. Hands-on data analysis assignments, case discussions, & collaborative projects to develop critical analytical skills & gain experience with real-world data.