BUS 117: ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
University of California, Riverside
4 Units, Lecture, 3 hours; extra reading, 2 hours; activity, 1 hour. Prerequisite(s): BUS 103. Covers the basic concepts and functions of advertising, sales promotion, and other communication tools in an integrated marketing communications framework.
Average GPA: 3.32
Grade distribution records: 2,696 students across 30 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 75 | 2.8% |
| A | 672 | 24.9% |
| A- | 540 | 20.0% |
| B+ | 443 | 16.4% |
| B | 445 | 16.5% |
| B- | 237 | 8.8% |
| C+ | 114 | 4.2% |
| C | 69 | 2.6% |
| C- | 47 | 1.7% |
| D+ | 11 | 0.4% |
| D | 14 | 0.5% |
| D- | 5 | 0.2% |
| F | 16 | 0.6% |
| S | 2 | 0.1% |
| W | 6 | 0.2% |
Based on 2,696 student grade records across 30 terms and 5 professors.
Instructors
- Jonathan Lim 1,448 students, Average GPA 3.38
- Margaret Campbell 137 students, Average GPA 3.16
- Nolan Gouveia 80 students, Average GPA 3.80
- Frank Fialho 77 students, Average GPA 3.24
- Sherryl Berg-Ridenour 49 students, Average GPA 3.07