BUS 118: DIGITAL MARKETING
University of California, Riverside
4 Units, Lecture, 3 hours; activity, 3 hours. Prerequisite(s): BUS 103. An introduction to the role of digital marketing in business-to-consumer and business-to-business marketing. Covers the application of traditional marketing principles to an electronic commerce environment and new digital marketing techniques made possible by this environment.
Average GPA: 3.49
Grade distribution records: 2,102 students across 32 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 127 | 6.0% |
| A | 578 | 27.5% |
| A- | 562 | 26.7% |
| B+ | 365 | 17.4% |
| B | 239 | 11.4% |
| B- | 101 | 4.8% |
| C+ | 43 | 2.0% |
| C | 39 | 1.9% |
| C- | 13 | 0.6% |
| D+ | 6 | 0.3% |
| D | 6 | 0.3% |
| D- | 3 | 0.1% |
| F | 12 | 0.6% |
| NP | 1 | 0.0% |
| W | 7 | 0.3% |
Based on 2,102 student grade records across 32 terms and 6 professors.
Instructors
- Boris Maciejovsky 351 students, Average GPA 3.67
- Asia Lockett 274 students, Average GPA 3.57
- Maureen Murphy 261 students, Average GPA 3.62
- Frank Fialho 206 students, Average GPA 3.05
- Sherryl Berg-Ridenour 130 students, Average GPA 3.59
- Nolan Gouveia 77 students, Average GPA 3.70