ESM 250: ENVT COMM STRATEGY

University of California, Santa Barbara

Successful environmental communication is not just about getting the facts right. Before tackling an issue, it's critical to consider the intended aud iences and their values and attitudes. In this class you will study communi cation theory, including how logic, emotion, persuasion, and social influen ce work. You will also learn about strategic messaging and outreach to achi eve your communication goals.