TMP 124: MARKETING
University of California, Santa Barbara
Introduces fundamental principles, processes, and tools of marketing which are used to create, communicate and deliver the value of products and servi ces to customers, clients, partners, and society. This is done with an arra y of essential topics, such as the identification of customer needs and wan ts, assessment of the competitive environment, selection of the most approp riate target opportunities, development of an integrated marketing strategy , and disciplined execution.
Average GPA: 3.70
Grade distribution records: 2,636 students across 30 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 307 | 11.6% |
| A | 1,059 | 40.2% |
| A- | 681 | 25.8% |
| B+ | 289 | 11.0% |
| B | 165 | 6.3% |
| B- | 80 | 3.0% |
| C+ | 23 | 0.9% |
| C | 17 | 0.6% |
| C- | 6 | 0.2% |
| D+ | 1 | 0.0% |
| D | 1 | 0.0% |
| F | 7 | 0.3% |
Based on 2,636 student grade records across 30 terms and 8 professors.
Instructors
- Gabriele G F 1,396 students, Average GPA 3.81
- Mcnellis A 484 students, Average GPA 3.57
- Carpenter P M 257 students, Average GPA 3.36
- Zackrison E J 232 students, Average GPA 3.70
- Henderson N C 100 students, Average GPA 3.69
- Bogart K S 88 students, Average GPA 3.72
- Jennett S 47 students, Average GPA 3.41
- Stotts M L 32 students, Average GPA 3.98