BUSML 4201: Consumer Behavior
Ohio State University
Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.
Average GPA: 3.53
Grade distribution records: 3,299 students across 20 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 1,424 | 43.2% |
| A- | 590 | 17.9% |
| B+ | 487 | 14.8% |
| B | 442 | 13.4% |
| B- | 182 | 5.5% |
| C+ | 79 | 2.4% |
| C | 48 | 1.5% |
| C- | 23 | 0.7% |
| D+ | 5 | 0.2% |
| D | 10 | 0.3% |
| F | 9 | 0.3% |
Based on 3,299 student grade records across 20 terms.