BUSML 4210: Advanced Market Research and Analytics
Ohio State University
Applications of modern marketing research procedures to variety of marketing problems. Emphasis placed on survey design and sampling, attitude measurement, perceptual mapping, market segmentation, conjoint analysis, and measurement of customer satisfaction. Prereq: 4201, 4202, and BusMHR 2292, or equiv. Not open to students with credit for BusMgt 3333.
Average GPA: 3.51
Grade distribution records: 207 students across 6 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 87 | 42.0% |
| A- | 47 | 22.7% |
| B+ | 37 | 17.9% |
| B | 12 | 5.8% |
| B- | 10 | 4.8% |
| C+ | 2 | 1.0% |
| C | 3 | 1.4% |
| C- | 5 | 2.4% |
| D+ | 1 | 0.5% |
| F | 3 | 1.4% |
Based on 207 student grade records across 6 terms.