BUSML 7206: Brand Management
Ohio State University
The brand management process, strategic targeting, constructing compelling brand platforms, brand portfolio management, building and sustaining brand equity, brand equity metrics and strategic brand communications. Prereq: 6250 or MBA 6252 or 6253.
Average GPA: 3.59
Grade distribution records: 314 students across 12 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 134 | 42.7% |
| A- | 63 | 20.1% |
| B+ | 54 | 17.2% |
| B | 48 | 15.3% |
| B- | 7 | 2.2% |
| C+ | 3 | 1.0% |
| C | 4 | 1.3% |
| C- | 1 | 0.3% |
Based on 314 student grade records across 12 terms.