BUS2 134B: Integrated Marketing Communications

San Jose State University

Focus is on design and delivery of marketing messages to targeted audiences. Analysis and planning seeks integration of messages delivered through advertising, sales promotion, personal selling, public relations, and other communication methods. Prerequisite: BUS2 130 and Any 100w. Upper division standing.

Average GPA: 2.99

Instructors

• Gary A Castro 863 students, Average GPA 3.06
• Hyo Jin Lee 835 students, Average GPA 2.95
• Robert P Vitale 349 students, Average GPA 2.59
• Sajani Thapa 181 students, Average GPA 3.49
• Betty D Makani 131 students, Average GPA 3.02
• Marilyn K Easter 97 students, Average GPA 2.83
• Mithila Guha 55 students, Average GPA 3.44