BUS2 135C: Entertainment Marketing

San Jose State University

Introduction to film marketing, as well as an overview of related issues in music, fashion, and other fields. Explores the players who work in all aspects of entertainment marketing. Covers the basic elements of various transactions: copyright exploitation, distribution, financing and money flow. Prerequisite(s): BUS2 130.

Average GPA: 3.14

Grade distribution records: 197 students across 4 terms.

Grade distribution

GradeStudentsPercent
A+84.1%
A4824.4%
A-115.6%
B+2010.2%
B6231.5%
B-84.1%
C+105.1%
C2914.7%
F10.5%

Based on 197 student grade records across 4 terms and 1 professor.

Instructors

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