BUS2 138: Marketing Research
San Jose State University
Fundamentals of empirical study in marketing, including hypotheses formulation, testing, and the basis of inference. Questionnaire and experimental design, attitude measurement, sampling and data collection, and analysis are emphasized along with applications to marketing decision-making. Prerequisite(s): BUS2 90, BUS2 130, Any 100W, and upper division standing.
Average GPA: 2.83
Grade distribution records: 2,614 students across 16 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A+ | 41 | 1.6% |
| A | 353 | 13.5% |
| A- | 333 | 12.7% |
| B+ | 303 | 11.6% |
| B | 465 | 17.8% |
| B- | 286 | 10.9% |
| C+ | 225 | 8.6% |
| C | 267 | 10.2% |
| C- | 146 | 5.6% |
| D+ | 44 | 1.7% |
| D | 54 | 2.1% |
| D- | 24 | 0.9% |
| F | 73 | 2.8% |
Based on 2,614 student grade records across 16 terms and 8 professors.
Instructors
- Jing Zhang 846 students, Average GPA 2.88
- Robert E Sibley 716 students, Average GPA 2.56
- Mithila Guha 588 students, Average GPA 3.30
- Kenneth C Gehrt 172 students, Average GPA 2.71
- Jennifer R Bechkoff 118 students, Average GPA 2.12
- Ann M Kalinowski 82 students, Average GPA 2.34
- Pavankumar Munaganti 48 students, Average GPA 3.30
- Gema Vinuales 44 students, Average GPA 2.82