HMG 6596: Strategic Marketing in Hospitality and Tourism
University of Central Florida
An examination of the role of marketing strategy within the overall strategic planning process of hospitality/tourism organizations. Topics such as marketing environments, competition analysis, consumer behavior, product/service mix, differentiation, segmentation, target marketing, positioning, relationship marketing, and strategic alliances are studied and analyzed.
Average GPA: 3.71
Grade distribution records: 960 students across 21 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 544 | 56.7% |
| A- | 222 | 23.1% |
| B+ | 80 | 8.3% |
| B | 41 | 4.3% |
| B- | 23 | 2.4% |
| C+ | 9 | 0.9% |
| C | 6 | 0.6% |
| C- | 4 | 0.4% |
| D+ | 1 | 0.1% |
| D | 2 | 0.2% |
| F | 8 | 0.8% |
| W | 20 | 2.1% |
Based on 960 student grade records across 21 terms and 8 professors.
Instructors
- Valeriya V Shapoval 251 students, Average GPA 3.79
- Juhee Kang 235 students, Average GPA 3.76
- David Joon Wuk Kwun 228 students, Average GPA 3.64
- Estate Of Jeffrey Weinland 72 students, Average GPA 3.69
- Tingting Zhang 59 students, Average GPA 3.41
- Kevin Murphy 56 students, Average GPA 3.68
- Hyoungju Song 36 students, Average GPA 3.83
- Fevzi Okumus 23 students, Average GPA 3.76