MBAD 6277: Social Media Marketing and Analytics
University of North Carolina, Charlotte
The utilization of social media in marketing strategy and tactics. Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool. The utilization of analytics in effective social media marketing. Section information text: 100% online course delivered using Canvas. Learn to use Canvas at: http://canvas.charlotte.edu. This course section is reserved for fully online MBA, Distance Education campus students. Registration questions, email: [email protected]. The utilization of social media in marketing strategy and tactics. Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool. The utilization of analytics in effective social media marketing.
Average GPA: 3.52
Grade distribution records: 190 students across 10 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 105 | 55.3% |
| B | 69 | 36.3% |
| C | 9 | 4.7% |
| W | 2 | 1.1% |
Based on 190 student grade records across 10 terms and 2 professors.
Instructors
- Nima Jalali 165 students, Average GPA 3.52
- Elyse Choquette 25 students, Average GPA 3.58