MBAD 6284: Digital Marketing Analytics

University of North Carolina, Charlotte

Explores important techniques in marketing analytics with a focus on digital marketing applications. The primary purpose is to equip�students with the essential data-analytical knowledge, methodologies and hands-on experiences in order for the students to have the ability and capability to address major marketing or business questions to make informative decisions.� The course is structured on analyzing data through case studies, combined with lectures, discussion, and interactive hands-on exercises.� Section information text: 100% online course delivered using Canvas. Learn to use Canvas at http:/canvas.charlotte.edu. This course is reserved for Online MBA, Distance Education Campus students. Registration questions? Email: [email protected]. Explores important techniques in marketing analytics with a focus on digital marketing applications. The primary purpose is to equip students with the essential data-analytical knowledge, methodologies and hands-on experiences in order for the students to have the ability and capability to address major marketing or business questions to make informative decisions. The course is structured on analyzing data through case studies, combined with lectures, discussion, and interactive hands-on exercises.

Average GPA: 3.63

Grade distribution records: 69 students across 5 terms.

Grade distribution

Based on 69 student grade records across 5 terms and 1 professor.

Instructors

• Ming Chen 69 students, Average GPA 3.62