BUSML 4203: Marketing Strategy

Ohio State University

This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.

Average GPA: 3.69

Grade distribution records: 2,922 students across 15 terms.

Grade distribution

GradeStudentsPercent
A1,50751.6%
A-65922.6%
B+36512.5%
B2729.3%
B-702.4%
C+281.0%
C120.4%
C-30.1%
D+10.0%
D40.1%
F10.0%

Based on 2,922 student grade records across 15 terms.

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