MKTG 3210: Consumer Behavior
University of North Carolina, Charlotte
Businesses spend an enormous amount of time, money, and other resources on monitoring, predicting, understanding, and influencing the behavior of consumers. Their success depends on convincing consumers to use their products and services rather than competitors' offerings. This course provides a contemporary, strategic approach to consumer behavior. Throughout the course, students examine examples of how key concepts and theories can be applied to company, brand, and organizational decisions. There is a heavy emphasis on application through assignments and in?class exercises. Students learn how marketing managers use their research?based knowledge to reach consumers more efficiently and to create more effective positioning and branding strategies.� Credit will not be given for both MKTG 3210 and MKTG 3221.
Average GPA: 3.64
Grade distribution records: 714 students across 13 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 508 | 71.1% |
| B | 159 | 22.3% |
| C | 26 | 3.6% |
| D | 3 | 0.4% |
| F | 9 | 1.3% |
| W | 8 | 1.1% |
Based on 714 student grade records across 13 terms and 3 professors.
Instructors
- Mason Jenkins 615 students, Average GPA 3.69
- Sunil Erevelles 58 students, Average GPA 3.22
- Shaghayegh Ramezanian 37 students, Average GPA 3.44