MKTG 3220: Digital Marketing and Web Analytics
University of North Carolina, Charlotte
With�technological advances, it is essential and imperative to understand the capabilities of the most commonly used analytical tools in order to make informed�decisions. This course covers important techniques in marketing analytics with a focus on marketing analytics applications. It is structured to�analyze�data through case studies and hands-on exercises either as homework/assignments or in-class exercises.� Key concepts are learned from a variety of activities including lectures, class discussions of assigned cases, individual exercises, and a team project. This course is useful for students who are interested in learning analytical techniques with an emphasis on digital marketing.
Average GPA: 3.57
Grade distribution records: 699 students across 9 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 486 | 69.5% |
| B | 141 | 20.2% |
| C | 48 | 6.9% |
| D | 7 | 1.0% |
| F | 9 | 1.3% |
| W | 5 | 0.7% |
Based on 699 student grade records across 9 terms and 4 professors.
Instructors
- Kristen Santos 221 students, Average GPA 3.81
- Lilly Raymond 219 students, Average GPA 3.83
- Ming Chen 204 students, Average GPA 2.94
- Lisa Rolan 55 students, Average GPA 3.91