MKTG 3222: Marketing Research
University of North Carolina, Charlotte
An applications course that covers the entire research process, including problem identification, secondary and primary data collection, scaling techniques, survey questionnaire design, reliability and validity, experimental design, sampling, data analysis, and data communication.
Average GPA: 3.44
Grade distribution records: 1,467 students across 27 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 814 | 55.5% |
| B | 473 | 32.2% |
| C | 122 | 8.3% |
| D | 14 | 1.0% |
| F | 13 | 0.9% |
| W | 14 | 1.0% |
Based on 1,467 student grade records across 27 terms and 11 professors.
Instructors
- Suzanne Collins 308 students, Average GPA 3.62
- Jennifer Ames Stuart 278 students, Average GPA 3.13
- Brian Whelan 213 students, Average GPA 3.74
- Daryl Kerr 190 students, Average GPA 3.20
- Lisa Rolan 152 students, Average GPA 3.99
- Karen Ward 106 students, Average GPA 3.38
- Judith Washburn 85 students, Average GPA 2.80
- Michael Lee 44 students, Average GPA 3.45
- Shaoyin Du 34 students, Average GPA 2.82
- Jared Hansen 33 students, Average GPA 3.51
- John Tuders 18 students, Average GPA 3.67