BUSML 7247: Analytics for Macro Marketing Data
Ohio State University
A 'macro' approach to understanding the marketing decision process with implications stretching beyond the firm: i.e., consumers privacy, search and recommendation. Emphasis on data structures arising from online platforms and marketplaces as well as the prevalent technological and regulatory landscape in the industry. Prereq: Enrollment in SMB-Analytics program.
Average GPA: 3.77
Grade distribution records: 144 students across 6 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 90 | 62.5% |
| A- | 27 | 18.8% |
| B+ | 16 | 11.1% |
| B | 8 | 5.6% |
| B- | 2 | 1.4% |
| D | 1 | 0.7% |
Based on 144 student grade records across 6 terms.