MKTG 3224: Product and Brand Management
University of North Carolina, Charlotte
Emphasis on branding, brand management, and brand equity. Covers measurement of brand equity sources and outcomes. Particular focus on designing brand strategies, introducing and naming new products and extensions, and the new product development process.
Average GPA: 3.55
Grade distribution records: 1,743 students across 28 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 1,089 | 62.5% |
| B | 511 | 29.3% |
| C | 87 | 5.0% |
| D | 4 | 0.2% |
| F | 19 | 1.1% |
| W | 13 | 0.7% |
Based on 1,743 student grade records across 28 terms and 11 professors.
Instructors
- Brian Whelan 425 students, Average GPA 3.61
- Jared Hansen 351 students, Average GPA 3.22
- Alireza Golmohammadi 196 students, Average GPA 3.61
- Lisa Rolan 175 students, Average GPA 3.84
- Jacqueline Robinson 154 students, Average GPA 3.80
- Suzanne Collins 134 students, Average GPA 3.53
- John Tuders 94 students, Average GPA 3.87
- Aekyoung Kim 92 students, Average GPA 3.29
- Jennifer Ames Stuart 41 students, Average GPA 3.24
- Meredith Suffron 40 students, Average GPA 3.08
- Brett Townsend 37 students, Average GPA 3.89