MKTG 3231: Global Marketing Management
University of North Carolina, Charlotte
Building on the fundamentals of marketing, this course introduces the context of the global environment. The cultural, social, legal, political, financial and geographic dimensions of the global marketplace are examined. Using primarily qualitative methods, the impact and integration of global factors in marketing strategies is assessed.� �
Average GPA: 3.24
Grade distribution records: 879 students across 22 terms.
Grade distribution
| Grade | Students | Percent |
|---|---|---|
| A | 369 | 42.0% |
| B | 326 | 37.1% |
| C | 117 | 13.3% |
| D | 8 | 0.9% |
| F | 13 | 1.5% |
| W | 17 | 1.9% |
Based on 879 student grade records across 22 terms and 5 professors.
Instructors
- Tamara Cohen 352 students, Average GPA 2.88
- Sangkil Moon 241 students, Average GPA 3.28
- Lilly Raymond 172 students, Average GPA 3.67
- Kelly Huyler 49 students, Average GPA 3.15
- Daisy Ortiz-Berger 44 students, Average GPA 3.98